Description

In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.

Maximilian Büsser loves creating MB&F’s insane mechanical timepieces, as complex as they are limited. Nonetheless, Max had been playing with a side project for several years: creating a more accessible timepiece, under another label, but always with the crazy MB&F touch. The result is the “M.A.D.1”.

The idea behind the M.A.D.Editions was born out of a certain frustration that not everyone could afford an MB&F timepiece, not even Maximilian Büsser’s own family or friends – The treasured Fs in the name MB&F – who have all played major roles in the success of the brand. The timepiece would be as creative as everything else MB&F had developed, only at an affordable price. This meant, that it wouldn’t be possible to put the MB&F name on it. To keep the price accessible, the engineering, complexity and finishing would obviously not be in the same league as MB&F’s horological machines, so a new brand name had to be found.

The original M.A.D.1 launched in 2021 was recognisable thanks to its blue highlights; it was proposed exclusively to MB&F’s suppliers, “the Friends”, and to the members of “The Tribe”, the brand’s owners club. However, the general feedback to the M.A.D.1 was so overwhelmingly positive that Maximilian Büsser promised a follow-up version in 2022, available this time to a wider audience. The result was the M.A.D.1 RED.
In 2023, the M.A.D.1 GREEN joined M.A.D.Editions’ colourful series.